Scaling visionary brands worldwide
to inspire and engage consumers
across every market.
About Us.
HAST GROUP
HOVEL · TTG · THE COFFEE
At HAST, we take pride in being a passionate and purpose-driven group of companies focused on real estate development and the strategic growth of both national and international franchise brands in Mexico.
Rooted in strong values and guided by a firm commitment to integrity, we build for the long term—cultivating projects and partnerships that are designed to endure. Our mission is to elevate high-potential brands through visionary leadership, operational excellence, and processes that are as efficient as they are intentional.
With every step, we aim to create meaningful impact—not just in business, but in the lives of the people and communities we serve.
Our brands.
TTG: Desarrollos que trascienden
TTG Desarrollos is a Mexican company specialized in industrial and commercial real estate developments. Based in Jalisco, it stands out for its commitmentto excellence, innovation, and sustainability—creating spaces that enhance quality of life and deliver lasting value.
Industry:
Real State Development
Founded:
2019
Projects:
6 developments
Employees:
25
Instgram:
https://www.ttgdesarrollos.com.mx/
The Coffee Mexico
The Coffee is a Brazilian chain of micro coffee shops that blends specialty coffee quality with Japanese minimalist aesthetics. Founded in 2018 by the Fertonani brothers, it offers a tech-driven, efficient "to go" experience, with over 250 locations across the Americas, Europe, and Asia.
Founded in Mexico:
15/12/2023
Industry:
Specialty coffee shops
Formats:
Espresso bar, medium-size café, kiosk
Stores:
24
(20 already at break-even)
Instagram: https://www.instagram.com/thecoffee.mexico/
Hovel: Barber and Relax
HOVEL Barber & Relax is a barbershop chain founded in Mérida, Yucatán, with the mission of offering a comprehensive grooming and spa experience for men. Over time, it has expanded throughout the peninsula, proving to be a profitable and scalable model across various shopping center formats.
New locations coming soon.
Industry:
Premium barbershop &
male relaxation
Founded:
2017
Locations:
4
Instagram:
https://www.instagram.com/hovelmex
Latest succes stories:
The Coffee México
+70 LOCATIONS
WILL DOMINATE MEXICAN TERRITORY BY DECEMBER 2025
Since its arrival in January 2024, its growth has been unstoppable, winning over coffee lovers with the perfect blend of specialty, cutting-edge technology, and aesthetic branding that
transforms every visit into a unique experience.
More than just a coffee shop, The Coffee has become a movement — elevating quality of life through unforgettable moments in every cup. As the master franchise in Mexic, we are proud to lead this expansion, bringing the brand’s vision to life across the country.
Meet our team.
Dreamers, doers, pioneers—our founders define us.
CEO Franchises
Luis Halim Simón Villegas
— Bachelor’s Degree in Business Administration and Management
— Master’s Degree in Financial Management
—MBA Candidate, IPADE Business School
CEO Development
Stefano Trueba Segui
— Bachelor’s Degree in Finance
Take a closer look at our projects.
